If you want your website visitors to be able to jump to specific parts of a page, you can use the HTML code to create a hyperlink. The destination anchor appears in the same format as a normal URL and contains a unique name and id. When a user clicks on the hyperlink, they will be taken to that specific location in the page. For example, if they clicked on “ebooks,” they will be taken to the book’s purchase page.
Another option for adding jump links is anchors. Anchor links are useful for flow and navigation within long pages. A named anchor links to a specific section on a page. You can use a keyword in the id attribute to name the section, if you have one. The phrase should be as long as the page’s title. An example of an anchor is the Table of Contents. This type of link is useful for navigation on long pages and page skimming. Jump links can be used to link back to the original list or even to a specific section of a page.
Jump to links work best when a web page is long. The anchor text should not be more than 26 characters long. Otherwise, Google may truncate it. Using a jump to link can improve your SEO by boosting your site’s ranking. The text that is displayed on the link must be easily recognizable from the text in the article. This is especially important when the content is lengthy and requires more scrolling. And the anchor text should also be short enough to be easily found and read.