If you’re in the market for a new email marketing platform, you’re probably wondering which newsletter tools are the best. There are a lot of options to consider, but we’ll focus on three of the best in this article. Among them, ActiveCampaign and Benchmark. These email marketing tools are both extremely powerful and easy to use. ActiveCampaign allows you to segment your subscribers easily and provides a wide variety of features for automation, segmentation, and personalized emails. Benchmark is another excellent tool, offering a simple drag-and-drop email builder, pop-up forms, and automation for welcome emails and marketing automation workflows.
Unlike some other newsletter tools, Zoho allows you to publish your newsletter on a custom URL and includes a large selection of templates. Zoho is free to use, but they do take a 5% cut of the revenue you make from your newsletters. AWeber is another good option for newbies. It offers pre-designed templates, as well as the option to customize your own templates. This email marketing tool supports HTML and mobile devices.
AWeber and Mailchimp are powerful email marketing tools. Both offer free and paid plans. Vero offers a generous free plan that lets you have up to 2,500 subscribers. Although Vero is a bit difficult to install, you can still get the same great features as those on paid plans. Newsletters created with these tools are best suited for small businesses, startups, and agencies. Regardless of the size of your business, email marketing should be a priority.